Greenware Services reached out to the community of marketing and analytics
– Toronto Ontario Canada (October 26, 2019)
Greenware Services collaborated with CRASC (Chinese Research & Analytics Society Canada) and organized a seminar about the location analysis for the professionals in marketing and analytics. Dr. George Zeng from Greenware Services presented a territory planning tool in the seminar. George shared the main methodology about how the territory planning optimization algorithm was developed and further demonstrated how this advanced tool can be applied in sales and service planning. The output service territory plan was compared with the territory plans generated by other popular approaches on the market.
Meanwhile. Dr. George also introduced a few other location analysis tools developed by Greenware Services, such retail site selections.
This seminar is part of Greenware’s reachout program that aims to cooperate with other professionals and communities in the field of analytics. The goals of this program is to exchange ideas and train young professionals and students. Greenware Services are looking forward collaborating with more professionals, companies and institutions to promote the application of spatial analysis and data analytics.
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